‘Take It Down’ Lands Today: Cash Only and Reigns Blend Afro Grooves with Soulful Fire

Strap in, because ‘Take It Down’, the explosive new deep house anthem from Cash Only and Reigns, dropped today on Famous When Dead Records, and it’s already igniting the global dance scene. This track is a masterclass in Afro-infused energy, fusing a relentless bassline, vibrant synth stabs, and euphoric drops that scream mainstage domination. Co-produced with Dee Adam, a sonic architect behind hits for Maribou State and KSHMR. With tastemakers buzzing and playlists lighting up, Cash Only and Reigns are proving they’re the ones to watch in 2025.

Cash Only is a house music juggernaut, a name synonymous with innovation and groove. As the mastermind behind Famous When Dead Records, launched in February 2025 alongside street art icon Famous When Dead, he’s crafted a label that’s as much about culture as it is about sound. His discography—think ‘Together’, ‘Holy Water’, and ‘Love Story’—has racked up millions of streams, with 75,000 monthly Spotify listeners and a social media reach that’s pure wildfire. A resident for Sam Divine’s DVINE Sounds, he’s rocked stages from Ibiza’s Amnesia to London’s Ministry of Sound. Beyond the decks, he’s curating a 2025 world tour, launching a residency at Fabric, and hosting a weekly SiriusXM show. Cash Only isn’t just dropping tracks—he’s rewriting the rulebook.

Then there’s Reigns, a vocal powerhouse whose soul-drenched delivery on ‘Take It Down’ channels the raw spirit of Aretha Franklin and Janis Joplin with a fiercely modern twist. Her breakout singles ‘Take Your Power’ and ‘Collateral Damage’ have amassed critical acclaim, landing her on BBC Radio 1’s “Future Sounds” and a coveted spot at Glastonbury’s emerging stage last year. With 30,000 monthly listeners and a TikTok following that’s exploded past 200,000, Reigns is a movement in motion. Her upcoming debut album Love Languages, set for summer 2025, features collabs with Snoh Aalegra and Maverick Sabre, promising to redefine soulful electronica. From sold-out shows at Ronnie Scott’s to festival slots at Tomorrowland, she’s electrifying audiences worldwide.

Famous When Dead Records is the beating heart of this release, a label already making waves with acts like Nia Archives and DJ Mell G, who’ve dropped instant classics like ‘Rush’ and ‘Vibe Check’. Cash Only’s anti-establishment ethos fuels a platform where house music thrives alongside bold visuals, and ‘Take It Down’ is its brightest spark yet.