admin(apaull / Image Credit: Dave Clarke)
apaull, the Dutch-Canadian electronic producer out of London, Ontario, drops his sharp new single ‘Billionaire Bitch (Original Mix)‘ on November 28 via Furnace Room Records. It’s a club-leaning techno cut executive-produced by New York veteran Abe Duque, who handles all of apaull’s releases, with a radio edit tagging along for the ride. The single’s artwork was created by apaull himself (aka Paul van der Werf), with lettering by renowned Brooklyn-based artist Al Diaz, and photography by Dave Clarke.
apaull kicked off his music career in his mid-fifties, branching off from a career as an environmental scientist and businessman to dive headfirst into electronic production—he’s since stacked up over two dozen releases in just three years, blending techno grit with ambient motifs and even snagging nominations in the electronic and producer/engineer categories at the Forest City London (Canada) Music Awards. As label head, he’s built Furnace Room into a label dedicated to dancefloor hits.
We’re getting the exclusive first listen, and it hits differently knowing apaull’s late-blooming hustle mirrors the track’s bite on unchecked wealth.
The beat locks in slow at first, that steady pulse threading strings against a low bass throb before synths creep in with a retro synthwave bite—think ’80s haze dialed up for peak-time warehouse sets. apaull layers in lyrics that skewer billionaire puppeteers across the aisle, name-dropping ‘Musk and Soros, Gates and Bezos’ in a deadpan chant that questions if their cash drops come with genuine goodwill or just strings-attached agendas sidelining everyone else.
It builds to his own vocal hook, raw and insistent: “Somebody turn off that money switch,” pleading over the escalating melodies before diving straight back into the gritty depths of the techno base swells and clever synth play. Techno heads will clock the track’s floor-ready drive right away. Still, it’s the thematic gut punch that turns a standard banger into commentary on current social issues.
apaull had this to say: “From my Canadian perch, it is clear that the American political landscape is heavily shaped by money. While there is the notion and nominal practice of democracy, it is clear that money creates the golden road; few get to travel. As a capitalist, I’m not against people becoming billionaires, per se. It’s just that money comes at a cost.“
Stream ‘Billionaire Bitch (Original Mix):
EXCLUSIVELY HERE
PRE-SAVE: HERE
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